Tuesday, June 22, 2010

How the Census Will Change Your Business: A Q&A With Telemundo's Don Browne - By Marisa Guthrie (Broadcasting & Cable)

The 2010 Census is expected to reveal that the Hispanic population in the U.S. is now nearly 50 million, which represents a startling increase of 14 million—or about 40%—in the last decade. That number will put an official stamp on what executives at Spanish-language networks, including top-rated Univision and NBC Universal’s Telemundo, have known for a long time: that the Hispanic market is a vital economic constituency ... read more

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