Friday, June 4, 2010

Marketing to Hispanics: Study Reveals Critical Complexities

Marketing effectively to U.S. Hispanics requires an understanding of diverse psychographics, identity profiles and emerging segments that goes well beyond the language, country of origin and acculturation level targeting definitions now in standard use, according to newly released research jointly conducted by Starcom MediaVest Group and NBC Universal's Telemundo. Marketing Daily's Karlene Lukovitz reports ... read more

No comments:

Post a Comment


Blog Archive