Wednesday, June 2, 2010

Univision and Telemundo, Ready for Prime Time - By Janet Stilson (Mediaweek)

Like a beautiful, bodice-ripped starlet chewing up the scenery on a telenovela, television’s top two major Hispanic networks plan to draw extra attention in this year’s upfront marketplace. That’s a welcome plot twist for media buyers involved in the upfront melodrama ... read more

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