Friday, June 3, 2011

Coors Pulls "Emborícuate" Campaign After Offending Puerto Ricans - By Cindy Casares (Guanabee)

A three-year-old ad campaign for Coors Light that coincides with New York City's Puerto Rican Day Parade has been pulled after Puerto Ricans complained that the tagline, "Emborícuate," suggesting "Become Boricua" in Spanish, can be interpreted as "Emborráchate," or get drunk ... read more 

Read also: 
Coors Light  Ad Brews Outrage Among Puerto Ricans - By Will Cruz (Fox News Latino)
Cervecera retira campaña publicitaria del desfile puertorriqueño - Por  Juan Manuel Benítez (Pura Política)

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