By Claudio Iván Remeseira Follow @HispanicNewYork| Posted on Tuesday, October 22, 2013, at 9:00 a.m. ET. Last modified, Wed. Oct. 23, 2013, at 7:05 a.m.ET
Market research firm Nielsen, the Hispanic Federation, and El Diario La Prensa released on Monday a survey of NYMA Hispanic population entitled "Nueva York and Beyond: The Latino Communities in the Tri-State Region". These are some of their key findings:
- While Puerto Ricans are still the largest Latino group at 31%, two in five Latinos in the Tri-State area are either Dominican, Mexican or Ecuadorian.
- The most rapid growth of Latinos is taking place in those communities where few Latinos have traditionally settled, such as Rockland and Fairfield Counties.
- Seven out of every ten Latinos in the region, 5 million in total, live in just ten counties in NY, NJ and CT.
- Nearly one third of young Latinos living in urban areas are high or middle income earners.
- Latinos are moving up the educational ladder: Nearly 1.2 million have at least some college education and nearly one million reported being high school graduates.
- Nearly 60% of all Latinos in the region say they speak English very well or well.
- Latinos account for $92 billion in household income in the New York Region.
- Latinos across the region have high rates of cell phone/wireless usage.
- The share of Latino adults who report shopping online increased 14% (to 74%) from 2009 to 2012.
- Latinos and the media: More than three out of every four Hispanic households in NYC metro area pay for cable/satellite TV service.
- For Latinos, reality TV is popular whether you are young or older, urban or suburban, more or less affluent.
- Younger, lower-income Latinos in urban and dense suburbs report radio as the prime source of entertainment.